Head of Buy Now Pay Later - Fintech - Paid Relocation

826085
  • Competitive
  • Abu Dhabi - Hybrid
  • Permanent
***Abu Dhabi, UAE - Hybrid - Paid Relocation

We’re seeking an accomplished Head of BNPL to lead the launch, development and growth of a new Buy Now, Pay Later business within a fast-growing digital banking environment.

This is a rare opportunity to take full ownership of a new business line, define its strategy, build its commercial ecosystem and drive it towards sustainable profitability.

From product development and merchant partnerships to risk management and P&L performance, you will have the autonomy and executive visibility to make a significant impact on the future of digital lending.

The Company
Our client is a leading, technology-driven digital banking institution with a strong financial foundation and an ambitious vision to transform the future of banking.

Combining the stability of an established bank with the innovation and agility of a modern fintech, the organisation is expanding its financial product offering, with BNPL identified as a key strategic growth area. This is an exciting opportunity to help build a new business with significant potential across the UAE and wider GCC markets.

Key Responsibilities
  • Own BNPL strategy: Define the vision, commercial strategy and growth roadmap across retail and SME markets.
  • Lead product launch: Drive the end-to-end development and launch of the BNPL business, from proposition to market.
  • Build strategic partnerships: Secure partnerships with merchants, e-commerce platforms, payment providers and fintechs.
  • Drive P&L and growth: Take full commercial ownership, driving revenue, profitability, customer acquisition and market expansion.
  • Lead people, risk and compliance: Build a high-performing team while ensuring robust credit, fraud and regulatory controls in line with CBUAE requirements.
What We're Looking For
  • 12+ years of experience in consumer lending, payments or fintech, including 5+ years in senior leadership.
  • Proven BNPL expertise, with a track record of launching and scaling lending or instalment products.
  • Strong commercial acumen, including full P&L ownership, pricing, risk management and profitability.
  • Partnership and market expertise, with experience building merchant ecosystems and negotiating strategic deals. UAE/GCC experience preferred.
  • Strategic leadership, with deep knowledge of digital lending, credit risk, regulatory compliance and C-suite stakeholder management.
  • English required; Arabic is an advantage.
Why Join?
  • Attractive Rewards: Competitive executive package with performance-based incentives.
  • Build from the Ground Up: Own the BNPL strategy, business development, team and overall success.
  • Executive-Level Influence: Work closely with senior leadership and shape key business decisions.
  • Significant Growth Opportunity: Lead expansion in the fast-growing BNPL market across the UAE and GCC.
  • Freedom to Innovate: Develop new products, partnerships and market opportunities across retail and SME.
Interested?
If you're an experienced BNPL, lending or fintech leader ready to take ownership of a major new business opportunity, we'd love to hear from you.

Apply directly through this advert or contact Andrew at andrew@axiomrecruit.com for a confidential discussion.

Apply for this role

Let’s shape the What’s Next.

Contact us